How to Write a LinkedIn About Section That Gets Read

Here's the truth about your About section: most recruiters won't read the whole thing. We read the first two lines that show before the "see more" button, and we only click to expand if those lines are interesting. So your opening has to earn the click.

That means leading with what makes you worth talking to, not generic filler. After a decade reviewing profiles from the hiring side, here's how I'd write it.

Hook them in the first two lines

So many profiles go straight into a generic bio. Starting with "Hi, I'm..." or a more human intro can grab attention. So can a punchy line that signals your value right away. Either works. A few openings that land:

"Every brand has a story. Most just aren't telling it well. I've spent my career making sure the right ones get heard."

"Hi, I'm Sarah. I specialize in turning first-time buyers into loyal customers for DTC brands. Over the past eight years, I've managed seven-figure ad budgets and built lifecycle programs that consistently drive 30%+ of total revenue."

"Nobody thinks about operations until something breaks. I make sure it doesn't."

Once you have their attention, the rest of your About section fills in the story.

The framework

You don't have to follow this rigidly, but it covers what matters:

• Open with a hook, one or two sentences. A human intro, a punchy statement, or both.
• What you do, two or three sentences. Your expertise, your specialties, the work you're known for.
• Who you do it for, a sentence or two. Industries, company types, or the problems you solve.
• Key results, two or three sentences. Specific achievements that prove you're good at this. Use numbers where you can.
• A bit of personality, optional. What you're passionate about, a fun fact. Mine mentions my love for Jeopardy and that I want to write children's books.
• What you're looking for, optional. Only if you're actively searching and want to be explicit.

An example that pulls it together

Any brand can get a first purchase. Building the kind of loyalty that drives a second, third, and tenth? That's what I do.

I've spent eight years helping DTC brands in beauty, wellness, and lifestyle turn first-time buyers into loyal customers. Seven-figure ad budgets, lifecycle programs that consistently drive 30%+ of total revenue, and email systems built from scratch that now account for a third of total ecommerce sales.

Most recently, I grew a skincare brand's customer acquisition by 140% while reducing CAC by 25% over 18 months.

When I'm not deep in campaign data, you'll find me testing every new skincare product I can get my hands on or hiking with my dog.

Currently exploring senior marketing roles at mission-driven DTC brands.

One more thing

Write in first person and sound like yourself. The goal is to read like someone people would actually want to work with, not a sterile corporate bio. And since your About section is searchable, it's a natural place to work in the keywords you want to be found for, as long as they fit naturally.

Let's get you Hired for Keeps.